In a world centered around social media, it should come as no surprise that there is yet another app sweeping the nation. The latest app that has captivated a large social audience is TikTok. Learn more about TikTok and why doctors are using it to communicate with patients.
What is TikTok?
TikTok is an app where users can create short videos and upload them to their account. These videos are meant to be funny, creative and often full of sophomoric humor. According to HubSpot, TikTok had 800 million users as of October 2019 and is primarily used by the Generation Z population.
Why are Doctors Using TikTok?
TikTok may not be everyone’s cup of tea, but some doctors have started exploring the app. These providers decided that in order to educate their younger patients, they must reach them where they are — online.
How are Doctors Using TikTok?
According to an article by the New York Times, doctors are using TikTok to discuss a wide range of topics. Common topics of discussion include the dangers of vaping, sex education, and information about the flu.
Doctors are filming themselves providing healthcare information, then uploading the videos to their personal TikTok account. The videos are usually set to the tone of upbeat music accompanied by dancing and exaggerated expressions.
While it may seem a little odd, using TikTok and other forms of social media to connect with patients is beneficial for making sure everyone has the information they need to make good decisions regarding their health.
Another advantage of using TikTok to connect with patients is it can help fight physician burnout. It is a great way to expel built up tension by dancing along to music with a great beat while not taking yourself too seriously.
Can Camera Shy Physicians use TikTok?
Many physicians like the idea of reaching their patients on social platforms they are using, but prefer not be on camera. An alternative is you can explore the app to find physicians providing education around topics you want your patients to know, and refer your patient to that physician’s TikTok account.
Not only will your patients receive healthcare education in a way that connects with them, you will earn the reputation of being a great doctor for knowing what your patients need and how to reach them.
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